Page 11 - Get More Business 2022 v1
P. 11

T PEOPLE                        =       talent                                                     11



            The following will provide a clue to what really motivates and inspires you.

                  What do you want to do? Who do you want to be?

                             What do you want to be known for?
        Describe yourself – your talents, attitude (and
      character traits) , your skillstacks, your knowhow               What do I stand for?                  GET MORE BUSINESS
        (expertise and qualifications), your knowwho                  What am I known for?
         (network),  your experience (including your
      education, courses and roles so far) and what you          What am I passionate about?
                  deliver (value and impact).
                                                                        What am I best at?
     Ø What is BRILLIANT and UNIQUE about YOU?
     Ø What have you got to offer? Depth & Breadth?                    How do I stand out?
     Ø What have you got that the competition does               What do I bring to the table?
        not have – what differentiates you? (= first, best,
        the only, the best value, the most expensive, the              How do I add value?
        most amusing, more dynamic, breadth and
        depth, unusual skillstack, specialist, impressive                How visible am I?
        list of successful WOW projects, clients or
        qualifications’ – what is it?                          Be       your       brand,         be
     Ø If you are the product – what differentiates you
        and your personal brand?                               confident and stand up for
                                                               what you believe in - word,                   T PEOPLE = TALENT
                WHO YOU ARE, WHAT YOU DO
                     AND WHY YOU DO IT?                        deed, action and package
                                                               design! Be consistent at all
       Write it all down, Create the story and then the        levels.     Be proud of who
       one-page attention grabbing profile and then a          you are and what you do.
       200-word elevator pitch introduction, Include a
     photo/ gravatar. Get comfortable with telling your
                     story in different ways.
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