Page 82 - Warwickers Communication Counts v2015
P. 82
82 COMMUNICATION SKILLS PRESENTER presenter
Content and visuals
When asked about presentations most people talk of fear and lack of confidence in delivering the
presentation. And yet their ability to persuade is dependent as much on organising the content and
preparing well. People often do not invest in the planning, thinking and writing time to do this well.
What is your objective and what do you want to achieve? What are your most important messages? How
long have you got? Who will be there? Who are your team and how can you play to their strengths? How
can you grab attention, raise curiosity and make it compelling? What visuals/ support materials do you
need?
MUSTS
TIME with the TEAM, TIME to be CREATIVE, TIME to REFLECT and TIME to REHEARSE
1. Good presenting is about persuading and entertaining as well as Self awareness
conveying information.
2. Structure - Stick to 5 to 7 key points organised around a theme Preparation of content
3. Open - Grab attention and get to the point quickly - You have 15 Delivery style
seconds in which to make a positive impact and good opening
impression. So make sure you have a good, strong, solid
introduction with a clear purpose and context. There are six stages to carry
4. Detail - See the content as an executive summary on what is most out when making a
5. important on the topic not minute detail. Use stories, metaphors presentation.
and anecdotes to bring your presentation to life. 1. Write your objective and
The average attention span of a an average listener is only 6-8
minutes, so intersperse your material with ‘spice’ and a variety of outcome
stimuli, media and movement to maintain maximum interest. 2. Plan and structure the
However only use them to enhance the communication – they are
content
just the tools supporting you. Avoid death by PowerPoint! 3. Research and prepare
6. Summarise the key points, next steps and conclude on a high your material
bringing the content together and leaving the audience clear on 4. Rehearse, rehearse and
rehearse
your objective and with a call to action.
7. Prepare your visuals to support the presentation and leave behind 5. The presentation
handouts separately. They are different types of communication. 6. Review and learn
Content and visuals
When asked about presentations most people talk of fear and lack of confidence in delivering the
presentation. And yet their ability to persuade is dependent as much on organising the content and
preparing well. People often do not invest in the planning, thinking and writing time to do this well.
What is your objective and what do you want to achieve? What are your most important messages? How
long have you got? Who will be there? Who are your team and how can you play to their strengths? How
can you grab attention, raise curiosity and make it compelling? What visuals/ support materials do you
need?
MUSTS
TIME with the TEAM, TIME to be CREATIVE, TIME to REFLECT and TIME to REHEARSE
1. Good presenting is about persuading and entertaining as well as Self awareness
conveying information.
2. Structure - Stick to 5 to 7 key points organised around a theme Preparation of content
3. Open - Grab attention and get to the point quickly - You have 15 Delivery style
seconds in which to make a positive impact and good opening
impression. So make sure you have a good, strong, solid
introduction with a clear purpose and context. There are six stages to carry
4. Detail - See the content as an executive summary on what is most out when making a
5. important on the topic not minute detail. Use stories, metaphors presentation.
and anecdotes to bring your presentation to life. 1. Write your objective and
The average attention span of a an average listener is only 6-8
minutes, so intersperse your material with ‘spice’ and a variety of outcome
stimuli, media and movement to maintain maximum interest. 2. Plan and structure the
However only use them to enhance the communication – they are
content
just the tools supporting you. Avoid death by PowerPoint! 3. Research and prepare
6. Summarise the key points, next steps and conclude on a high your material
bringing the content together and leaving the audience clear on 4. Rehearse, rehearse and
rehearse
your objective and with a call to action.
7. Prepare your visuals to support the presentation and leave behind 5. The presentation
handouts separately. They are different types of communication. 6. Review and learn
