Page 31 - The Edge - Back to School 2018

PERCEPTIONS AND ELECTIONS Referring to legislators, Marcus said, “We have accumulated
more information on you than you are comfortable knowing
CONTINUED FROM PAGE 29 that we know. We know where you shop and your wife’s

of the room, who called out: “I didn’t have to be at school.” e purchases. Targeting their interests is how we can win
audience erupted in laughter, and Meghaen said, “ at’s awesome.” elections.”
Meghaen urged AASBO members to have conversations with They also recommended: don’t spend money on people who
teachers on how budgeting works. She said the Red for Ed action aren’t registered to vote, and target people who vote in school
was one of the most stressful times in her 20 years of lobbying. “I’ve bond elections.
never been prouder of educators getting involved in something and “Social media is your friend,” Meghaen said.
showing up,” she said, referring to the fact that some 30,000 teachers But, if the Invest in Ed ballot proposition, which increases
and others wearing red marched around the Capitol complex for income tax rates for the wealthy, passes it is doubtful that
several days. “Teachers had valid concerns.” lawmakers will provide additional funding for public schools.
But some teachers saw AASBO members and administrators as They will believe there is a dedicated revenue source and the
the enemy when it came to pay raises, Meghaen said. discussion of school finance will end there, she said.
She said she told lawmakers that teachers had taken the brunt of It’s been a long time since the Arizona Senate was split, 15
the recession for the past 10 years and that lawmakers had a long Republicans and 15 Democrats, but she suggested that is a
way to go to build that trust. possibility in the General Election.
“A lot of people feel that district schools are for kids that fail and “So, what happens in education is really going to happen in
charters and private schools are for kids that succeed,” she said. “We November at the ballot box,” Meghaen said.
have to change that perception, get away from that message, or we
will continue to lose students to charter schools.” Meghaen Dell’Artino, Public Policy Partners, can be reached at:
It’s unknown how the Red for Ed movement will a ect the meghaen@p3gr.com or (602) 200-6777.
November election. Meghaen and Marcus o ered pointers on how
to win elections. In the past, they would go out to everybody with Marcus Dell’Artino, First Strategic, can be reached at: marcus@
one big message. Now, everything is targeted. rststrategic.com or (602) 266-6565.

Time and time again, ASBAIT has proven that given As a professional association, AASBO develops and presents education workshops to ensure the highest

a fair shot, we’re the right solution! standards of school business and organization management practices, ethics, and professional growth. AASBO
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When you compare our competi ti ve benefi t plans vs. the competi ti on, ASBAIT is the right soluti on! Fixed Assets, Food Service, Fund Accounting, GASB 34, Information Systems, Legislation, Maintenance
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 $1,000 deducti ble 1.480.299.2643 or ralph.epifanio@meriti an.com Management/School Law, Food Services, Maintenance & Operations, Transportation, Personnel, Advanced

 $1,350 deducti ble Budget & Finance, Advanced Purchasing and Advanced Maintenance/Transportation.

*Actual results may vary. Comparison is to Aetna’s broad network plans. Savings may be less when compared
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