Page 28 - The Edge - Back to School 2018

SUMMER CONFERENCE AND EXPO

BY DON HARRIS

Changing Perceptions

and Winning Elections
Meghaen Dell’Artino Marcus Dell’Artino

Whether public schools continue to make substantial nancial at the person you’re talking to in their world view. It’s hard to do.
gains next year depends in part on what happens in the November You live in the world of education. People at the Capitol do not.
election, according to two savvy lobbyists who happen to be Understand the person you’re talking to instead of who you are. I
husband and wife. check my view at the door.”
e Dell’Artinos – Meghaen and Marcus – touched on the It’s also important to understand a person’s needs and motives.
possibility of a 15-15 split among Democrats and Republicans in “Our need pattern plays an important part in how we perceive
the state Senate, the impression that AASBO members have of the things on any particular topic,” she said.
governor and lawmakers, and how to deal with decision-makers at Meghaen recalled some early personal hardships in her life to
the state Capitol. explain why she ghts for public education. “Past experience is
In a breakout session July 20 at the AASBO Summer Conference what drives me,” she said. “I believe in public education because I’m
and Expo, they focused on winning perceptions and elections and a product of it. Our perceptions are driven by our own experiences.”
targeting your audience.
Regarding perceptional reality, Meghaen said, “Sometimes we
forget that perception is just in the eye of the beholder. Try to look CONTINUED ON PAGE 29

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28 THE EDGE | BACK TO SCHOOL 2018