Page 4 - Insight ReportV2

Considerations

Before Surveys

you Begin & Messages too

Every survey works within a set of inherent Inevitably those responding to any survey will draw
restrictions and while we have taken the utmost care conclusions about the intent behind the survey and
to mitigate these, there is, however, no guarantee consequently infer a message in the fact of the
that every person will answer every question survey’s existence and it’s attendant positioning and
perfectly honestly. pre-amble.

Likewise there is no way of comprehensively ensuring We are acutely aware of this and therefore work
that data will not be subjectively read to suit a closely with every stakeholder to ensure that the
momentary commercial need. survey communicates the right message at the right
time to the right people.
For these reasons, we recommend you consider:

1 Developing and agreeing on a frequency of
follow up surveys. We hasten to add that we
are well aware that this is not always feasible,
yet even a follow-up frequency of every 2
years, can go some way to building a multiple
data points picture.
2 Additional methods to calibrate and validate
the data. These may be through simple
calibration sessions with line managers / team
leaders or more complex validation processes
linked to performance appraisal and scores.
3 Agreeing, prior to any survey roll-out, the
relative importance you want to apply to any
cut-off points in the scoring. Individuals scoring
just one point below the cut-off, should be
carefully and holistically studied, before finally
deciding their level of potential.