Page 9 - E-book 2018 Management Strategies
P. 9

Other Income



              Why              What              When           How

          Build other income     Cost  projects  that   Concurrent                    Identify   the
          by   $6   million.                     can   be                 department
                                             attainment  of  8
                           grants
          Strategy   is   to    applied   for               for   other   who  will  be
                                             tasks
          secure                       example   the                    undertaking
                                             revenue
          financial  stability.   Learning Hub (FOM)   generation.  All  to    the   task
                                             start within the first   ENSURE
          Simply put, if other     Secure   candidate’s            quarter.   As   a           EXECUTION
          income   is   not   intellectual                     motivational   tool
          grown and there is   property   for                  there  is  a    Outline
                                             ensure
          an  extra-  ordinary   beneficial   use
                                             measurement  tool
          event,     the                      the   Charity   available to staff to   costing
                           within
                                                               parameters
          organization   will   (CS)         see the growth.   to FOM
          cease  to  exist.  If
          other  income  is    Build  up  existing  and
          not   grown   and                           partnerships.                           Ensure   the
                           new
          contributions        Inspera,                            marketing   is
                                                               plan
          decline,   the           Caribbean   Exams,          specific   by
          organisation                  CXfree (CS)            product   by
          cannot   sustain                                     territory.
                           Two
          itself   over   a                        new
          two-year   period.   professional            ex-
                           aminations                          Automate  as
                           Security     and                    far    as
                           paramedics. (BD)                    possible  the
                                                               granting   of
                           Increase                           the     IP
                           candidates   existing               permission
                           subjects and new and
                           (geographical                       Complete
                           expansion). (CS)                    negotiations
                                                                       rd
                                                               with   3
                           Ensure   conference                parties   re
                           facilities                               study  guides
                           operational.  (BD)                  and   past
                                                               papers.
                           Increase  volume  and
                           coverage   of   past                Determine
                           papers   and   study                volume
                           guides. (BD)                        increase  via
                                                               learning  hub.
                           Increase  volumes  via             Segment this
                           the Learning Hub and                market.
                           resultant   increased
                           advertising.
                           (MARKETING)
         Additional Information:

                    Strong legally binding contracts
                     Active well-marketed learning hub
                     Marketing materials to drive candidates to the learning hub and
                   website
           2018 CXC®  Strategies                                   Page 5
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