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Writing Recommendation Reports      19           529


                    InTERACTIVE sAMPLE DoCUMEnT
                    Analyzing an Executive summary
                    The following executive summary comes from a corporate report on purchasing Black-
                    Berry devices for employees. The questions in the margin ask you to think about the
                    discussion of executive summaries (beginning on page 526).

                                                                                            1.  How clearly do the
                                                                                               writers explain the
                                                                                               background? Identify
                                               executive Summary                               the problem or opportu-
                                                                                               nity they describe in this
                         On May 11, we received approval to study whether BlackBerry devices could
                         help our 20 engineers receive e-mail, monitor their schedules, take notes, and   executive summary.
                         store files they need in the field. In our study, we addressed these problems   2.  Do the writers discuss
                         experienced by many of our engineers:                                 the methods? If so,
                         •  They have missed deadlines and meetings and lost client information.  identify the discussion.
                         •  They have been unable to access important files from the field.  3.  Identify the findings: the
                         •  They have complained about the weight of the binders and other materials —
                            sometimes weighing more than 40 pounds — that they have to carry.  results, conclusions,
                         •  They have to spend time keyboarding notes that they took in the field.  and recommendations.
                                                                                               How clearly have the
                         In 2011, missed meetings and other schedule problems cost the company over
                         $400,000 in lost business. And our insurance carrier settled a claim for $50,000   writers explained the
                         from an engineer who experienced back and shoulder problems due to the weight   benefits to the
                         of his pack.                                                          company?
                         We researched the capabilities of BlackBerry devices, then established these
                         criteria for our analysis:                                           on techcomm Web
                         •  The device must weigh less than four ounces.                    To submit your responses to
                         •  It must be compatible with Windows back to 98.                  your instructor, click on Interac-
                         •  It must have a full keyboard.                                   tive Sample Documents for Ch.
                         •  It must have built-in GPS.                                      19 on <bedfordstmartins.com/
                         •  It must have 3G connectivity.                                   techcomm>.
                         •  It must have Wi-Fi capability.
                         •  It must have a 3.2 MP camera.
                         •  It must have at least 512 MB of flash memory.
                         •  It must have Bluetooth capability.
                         •  It must cost $500 or less.
                         On the basis of our analysis, we recommend that the company purchase five
                         BlackBerry Bold devices, for a total cost of $2,500. These devices best meet all
                         our technical and cost criteria. We further recommend that after a six-month trial
                         period, the company decide whether to purchase an additional 15 devices for the
                         other engineers.





















         19_MAR_67948_Ch19_512-562.indd   529                                                                11/29/11   3:36 PM
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