Page 4 - December 2017 Newsletter
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Company                                                                                                                                                                                                        Company



         Annual Sales Meeting --                                                                                                     See 10 things we simply
           Ever Onward  to 2018                                                                                                     can’t do without in 2018

        The 2017 Annual Sales Meeting                                                                                              In what could prove to be the
        was notable this year for the most                                                                                         equivalent of the Nike “Just Do
        new faces at an annual meeting                                                                                             It” marketing campaign, we have
        in the history of the company!                                                                                             some major initiatives planned
                                                                                                                                   for 2018 that could prove to make
        Our standard lineup of territory                                                                                           just about everyone and their
        sales managers was comple-                                                                                                 dog’s life easier here at P&H.
        mented by our new project man-
        agement function and our new                                                                                               Some of these things are not
        sales management role.                                                                                                     technically speaking “just ho hum
                                                                                                                                   old marketing stuff” so it might be
        The departments at P&H are                                                                                                 worth your time to read on!
        getting to be downright “big
        company” and represented at                                                                                                   What is a PIM and why
        this year’s meeting were Sales,                                                                                               should I care if you’re
        Inside Sales, Marketing, Executive
        Management, Customer Service,                                                                                              not gonna give me a free
        Engineering, Research & Devel-                                                                                                         T-shirt.
        opment, Project Management,
        Purchasing, Operations and Man-                    2018                                                                    1) All of the product information
        ufacturing.                                                                   Challenge:                                   from MAS, the website, engi-
                                               Exciting New Products                                                               neering with their many, many       Sorry, the free t-shirts for life thing was a con to get you to come to this page

        Whew! That was a mouthful!                     and Plans!                    Find the one                                  spreadsheets, and maybe some        and find out about why people click through sometimes and why they don’t.
                                                                                                                                   other stuff that people have been
        Alvar Diaz took some of the heavy    2018 looks like it is going to be a      thing in the                                 squirreling away on their own                                    Product Information Management
        lifting from Jesse, and presented    whirlwind year with lots of really    P&H Fun Facts                                   PC’s hard drive will now come                                 A central set of product data can be used to feed
        the sales data and sales perfo-      cool new products planned and                                                         into a central place!                                         information to media such as web sites, print cat-
                                                                                                                                                                                                 alogs, ERP systems, and electronic data feeds to
        mance information for the com-       some astonishing product devel-        that is a dirty,                                                                                                           trading partners
        pany for the 2017 operating year     opment underway!                                                                      2) All of the data will be the SAME
        so far.                                                                         rotten lie!                                for the product no matter where
                                               2018 Product Initiatives                                                            you go to look for it--no more,
        There were a lof of charts, graphs                                                                                         it has a 3/8” axle in MAS and a
        and other very dry financial data    •   USA based manufacturing will                                                      5/16” on the website, and the CO-
        that we won’t bore you with here,        begin for some products!                                                          DEX says it should be 1/2”!
        but the FUN FACTS that Alvar         •   40/50 Series (medium/heavy
        compiled may contain info that           duty) plastic top brake and                                                       3) The information will automati-
        you weren’t aware of, and be-            total lock brake kits                                                             cally be updated just by someone
        sides, they’re FUN!                  •   TPE upgrade to a higher qual-                                                     THINKING about updating it. No
                                                 ity material                                                                      more typing! (this part is actual-
        Overall, 2017 had its highlights     •   40 Series 4 x 2, 6 x 2 and 8 x 2                                                  ly a lie, but much of the manual
        that included:                           in stainless steel                                                                work of entering data will go
                                             •   26 Series products in stainless                                                   away).
        •   38 new customers gained              steel
        •   New product launches             •   Dollie caster line                                                                4) ISN’T THIS ENOUGH?
        •   Improvements in existing         •   Plastic caster line gets re-                                                      You need a better reason than
            products                             launched                         P&H will begin manufacturing some                these 3 to get excited about this   Don’t try to read this cloud infographic unless you want your head to hurt.
        •   Sales recovered nicely in Q3                                          products in the USA!                             PIM thing?                          Just read what I wrote.
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