Page 9 - December 2017 Newsletter
P. 9

Company



  So Alvar’s got this real   P&H 2017

 hangup about the PolyU                                                          St. Stephens
 logo and how it should
 be on every thing. So....  Christmas Party

 Ever since Alvar joined the
 company, he has been fo-
 cused with laser like intensity
 (sorry, couldn’t help it) on what
 the deal was with the PolyU
 logo on the products (it kinda
 is like everywhere-wheels,
 yokes. I mean, I’m surprised we
 don’t have it on the axles and
 nuts).


 So what has happened--
 apparently--- is that he has
 ragged on it so much that Jes-
 se has agreed that we should
 brand all of our outgoing ship-
 ping boxes with it.


 Now, I’m actually just spec-
 ulating that this was the pro-   come back from the company
 cess. It was no doubt, far more   that is doing them.
 orderly and business like than
 this.   So yayyy. Someday maybe
 we’ll be as recognizeable as
 Anyway, it was noted by MI-  these two that have become
 guel Villafana several months   so iconic they don’t even need
 ago that several of our COM-  to have text anymore, or color,
 PETITORS (don’t forget--your   or need to have anything to do
 biggest competition is always   with what they sell!
 yourself) have their shipping
 boxes all branded nicely so   That’s pretty impressive brand
 that when people see that box   recognition.
 of casters, etc. they remember
 whose those are.


 So, the PolyU logo with the
 phcasters.com website ad-
 dress will henceforth appear
 on outgoing shipments. At
 least, as soon as the boxes

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