Page 5 - December 2017 Newsletter
P. 5

Company                                                                                     Company



 Annual Sales Meeting --    See 10 things we simply
 Ever Onward  to 2018    can’t do without in 2018

 The 2017 Annual Sales Meeting   In what could prove to be the
 was notable this year for the most   equivalent of the Nike “Just Do
 new faces at an annual meeting   It” marketing campaign, we have
 in the history of the company!  some major initiatives planned
        for 2018 that could prove to make
 Our standard lineup of territory   just about everyone and their
 sales managers was comple-  dog’s life easier here at P&H.
 mented by our new project man-
 agement function and our new   Some of these things are not
 sales management role.   technically speaking “just ho hum
        old marketing stuff” so it might be
 The departments at P&H are   worth your time to read on!
 getting to be downright “big
 company” and represented at    What is a PIM and why
 this year’s meeting were Sales,   should I care if you’re
 Inside Sales, Marketing, Executive
 Management, Customer Service,   not gonna give me a free
 Engineering, Research & Devel-  T-shirt.
 opment, Project Management,
 Purchasing, Operations and Man-  2018  1) All of the product information
 ufacturing.   Challenge:  from MAS, the website, engi-
 Exciting New Products   neering with their many, many   Sorry, the free t-shirts for life thing was a con to get you to come to this page

 Whew! That was a mouthful!  and Plans!    Find the one   spreadsheets, and maybe some   and find out about why people click through sometimes and why they don’t.
        other stuff that people have been
 Alvar Diaz took some of the heavy   2018 looks like it is going to be a   thing in the   squirreling away on their own   Product Information Management
 lifting from Jesse, and presented   whirlwind year with lots of really   P&H Fun Facts   PC’s hard drive will now come   A central set of product data can be used to feed
 the sales data and sales perfo-  cool new products planned and   into a central place!  information to media such as web sites, print cat-
                                                                       alogs, ERP systems, and electronic data feeds to
 mance information for the com-  some astonishing product devel-  that is a dirty,   trading partners
 pany for the 2017 operating year   opment underway!  2) All of the data will be the SAME
 so far.   rotten lie!  for the product no matter where
 2018 Product Initiatives   you go to look for it--no more,
 There were a lof of charts, graphs   it has a 3/8” axle in MAS and a
 and other very dry financial data   •   USA based manufacturing will   5/16” on the website, and the CO-
 that we won’t bore you with here,   begin for some products!   DEX says it should be 1/2”!
 but the FUN FACTS that Alvar   •   40/50 Series (medium/heavy
 compiled may contain info that   duty) plastic top brake and   3) The information will automati-
 you weren’t aware of, and be-  total lock brake kits  cally be updated just by someone
 sides, they’re FUN!  •   TPE upgrade to a higher qual-  THINKING about updating it. No
 ity material  more typing! (this part is actual-
 Overall, 2017 had its highlights   •   40 Series 4 x 2, 6 x 2 and 8 x 2   ly a lie, but much of the manual
 that included:  in stainless steel  work of entering data will go
 •   26 Series products in stainless   away).
 •   38 new customers gained  steel
 •   New product launches  •   Dollie caster line  4) ISN’T THIS ENOUGH?
 •   Improvements in existing    •   Plastic caster line gets re-  You need a better reason than
 products  launched  P&H will begin manufacturing some   these 3 to get excited about this   Don’t try to read this cloud infographic unless you want your head to hurt.
 •   Sales recovered nicely in Q3   products in the USA!  PIM thing?   Just read what I wrote.
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