Page 8 - December 2017 Newsletter
P. 8

Company



           So Alvar’s got this real                                                                                                  P&H 2017

         hangup about the PolyU                                                                                                                                                                            St. Stephens
          logo and how it should
          be on every thing. So....                                                                                                  Christmas Party

        Ever since Alvar joined the
        company, he has been fo-
        cused with laser like intensity
        (sorry, couldn’t help it) on what
        the deal was with the PolyU
        logo on the products (it kinda
        is like everywhere-wheels,
        yokes. I mean, I’m surprised we
        don’t have it on the axles and
        nuts).


        So what has happened--
        apparently--- is that he has
        ragged on it so much that Jes-
        se has agreed that we should
        brand all of our outgoing ship-
        ping boxes with it.


        Now, I’m actually just spec-
        ulating that this was the pro-        come back from the company
        cess. It was no doubt, far more      that is doing them.
        orderly and business like than
        this.                                So yayyy. Someday maybe
                                             we’ll be as recognizeable as
        Anyway, it was noted by MI-          these two that have become
        guel Villafana several months        so iconic they don’t even need
        ago that several of our COM-         to have text anymore, or color,
        PETITORS (don’t forget--your         or need to have anything to do
        biggest competition is always        with what they sell!
        yourself) have their shipping
        boxes all branded nicely so          That’s pretty impressive brand
        that when people see that box        recognition.
        of casters, etc. they remember
        whose those are.


        So, the PolyU logo with the
        phcasters.com website ad-
        dress will henceforth appear
        on outgoing shipments. At
        least, as soon as the boxes

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