Page 7 - December 2017 Newsletter

Marketing, yes, again.

Some stuff on the web-
site that seriously needs
help according to these
people we asked. I would put a "continue

shopping" button next
to the "remove all items"
We’ll be making some fair- button the quote list
page. Everything else
ly substantial updates to the seemed fine but on a lot
website this year, and it really of the websites I use it's
hurts our feelings that we had more convenient that way
rather than hitting the
to go ask complete STRANG- back button.”
ERS to get some honest feed-
back on what wasn’t working
well.
If I had to say one thing...
But, it’s always valuable to get You have to create an ful tool for our customers.
account to get a quote.
a fresh viewpoint on the web-
site from some random person If I was able to get a 3) Some other changes to the
who isn’t worried about hurting quote with as little as quoting/shopping process to
an email and location,
your feelings or saying nice I would be more apt to make it easier to see “What’s in
things to you. That’s how the follow through with the the cart” and take stuff out or
quote.”
User Experience Testing Busi- add more products.
ness got started.
4) Some navigation will be
You can actually make $3.00 changed to make getting
and up to visit someone’s “I dislike that a person around easier.
website and give your feed- has to make an account
back to a few questions for with so many required 5) Some new landing pages
these services (that’s a tip for fields just to get a quote. that are designed to make sure
those spent too much time All of the required fields that no one, even you guys
Xmas shopping this year.) just make me turn away who never go there, can es-
from the site.”
cape knowing about the latest Another form of User Testing (UX) is what is called
So expect to see some im- things we want them to know
provements in the: about. “A/B” testing .

1) Quoting process. The form 6) New posts and widgets that For instance, this was the alternate cover that I
that people are asked to fill out “I would have a small are intended to make people considered for this last newsletter of 2017.
box showing the items
to get a quote is worse than fil- already added to the want to click past our home
ing your income tax as it turns quote”. page. Which cover do you like better? Jesse and Alvar
out. So we’ll be streamlining
that thing. 7) More stuff that’s top secret golfing (A) or this one? (B)

and/or I’ve just gotten tired of
2) Some of the not very help- this subject and am ready to Cast your vote to register to win the one actual free
ful infographics will either go move on. This is a lot of words. t-shirt that we are going to give away :-)
away entirely or be improved And a test to see if you read
to make them actually a help- this far.
6