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IBM AS400 – Synon-2


              meeting by explaining that they'd never had such a success
              before.  To  receive  over  450  requests  for  a  product
              presentation was simply incredible. Then they explained to
              me  that,  commercially,  they  wanted  to  meet  demand  as
              quickly as possible, but to do so they needed my help, as
              nobody at IBM knew anything about the Synon-2 product.
              So they asked if me and my team could train their technical
              and sales teams for a few months, as this would really help
              them. I should point out that a few months earlier, one of
              IBM's  agents  in  Belgium  had  been  appointed  Synon-2
                         92
              distributor   for Belgium, but he didn't yet have any real
              expertise.

              9.3  A big moment.

                After a short reflection, I said to them: "When you look at
                me, do you see me as "pear-shaped", meaning in the form
                of a pear?

              There  was  silence,  and  then  one  of  them  said,  "We  don't
              understand your question. Well," I said, let me explain:
                Two years ago, I decided to acquire Synon-2, because I was
                already convinced that it was a revolutionary product with
                a promising future. I had the No. 22 license in the world.
                At  IBM  Belgium,  you  were  surprised  when  IBM  Paris
                                                                      93
                announced  that  Synon-2  has  been  chosen  as  the  global
                development platform. For your presentation on June 21,
                you didn't have any in-house expertise, so you had to call

              92   The company Erpégé part of Swedish group IBS
              93   IBM European Centre
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