Page 13 - strategy (5)

TOBIN

ACTION 8.4 – A register of key Clients will be established setting who within our
business will act as individual Client relationship managers and identify those ongoing

interactions needed to achieve a profitable work pipeline [Shane Kelly working with Ops
Directors].

ACTION 8.5 – Development of a suite of social media policies which will guide the business
to meet overall objectives, promoting the business through the activity of individual
employees and alignment of these policies to those aspects that will attract potential staff

to our business [Shane Kelly].

S T R A T E G I C O B J E C T I V E 9
I N T E R N A L S U P P O R T O B J E C T I V E

T o a c h i e v e p r o f i t a b l e g r o w t h t h r o u g h t h e

s u p p o r t o f o u r i n t e r n a l b u s i n e s s p r o c e s s

t e a m s .

ACTION 9.1 – Develop our business process function to support our commercial objectives
by: -

• Supporting the business in achieving greater efficiencies in digital delivery and aligning
this to the ongoing challenge of reducing the relative cost of overheads in our annual
budget.
• Identifying key users of data throughout the business and the frequency / requirement
for such reports that are necessary for the effective and efficient operation of our business.
• Resourcing and realising the full potential of the Project Accounting function in Union
Square.

[Eamon Connaughton]

ACTION 9.2 – Development of an integrated digital strategy [Noel Gibbons] and IT strategy
[Adrian Downes] considering software and hardware requirements for the business for the
coming three years, licensing costs and a timeframe for their rollout.