Page 8 - Erin Cooper: Promotion Request
P. 8
creative leadership
improve & Leading by example, I identified and championed initiatives like the overhaul of
our business card process, from vendor selection to company-wide implementation,
innovate. streamlining operations and enhancing our brand representation. Additionally,
I identified the need for org chart software, which will ultimately contribute to
a better visual outcome and a more efficient workflow. My focus on innovation
led to the adoption of new technologies like video and animation, enhancing our
communication strategies and expanding our creative capabilities.
telling a I’ve directed major projects such as the Washington Post Top Workplace Videos and
a corporate photo-shoot for marketing purposes. These efforts elevate our visual
story. storytelling and showcase our vibrant culture. In 2021, I collaborated with the REPS
team to create digital teasers and a video showcasing their new integration facility.
This process included conducting interviews, developing content, providing design
direction, capturing footage, and designing the finished product.
e.cooper | 3
