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Company, succinctly summarized the six rules for successful leadership:

                       1. Control your destiny, or someone else will
                       2. Face reality as it is, not as it was or as you wish it were
                       3. Be candid with everyone

                       4. Don’t manage, lead
                       5. Change before you have to
                       6. If you don’t have a competitive edge, don’t compete.      220

               With any change, it is just as possible to experience significant reversals of
               achievement and loss of sustainability as it is to discover new opportunities
               for personal and professional success.  It  takes committed and

               knowledgeable leaders to help the organization gain the benefit of change
               and to get employees excited by the opportunities that change can bring.
               When  change-adept  l  Inconsistencies between  management's words  and
               actions.  Announcing the change is not the same as implementing it.eaders
               are asked  to describe the  images they  associate  with change, they

               acknowledge the stress, uncertainty, pressure, and disruption, but they also
               emphasize  the benefits, such as  the opportunity,  growth, adventure,
               excitement, and challenge.
                                                221



               Many reasons exist why organizational change fails. Among them are:


                   •  Inconsistencies between management's words  and actions.
                       Announcing the change is not the same as implementing it.
                   •  Not soliciting or addressing the organization’s members concerns
                       with change.
                   •  Failing to involve those who are being asked to change in helping to
                       plan that change.  Change that is done to people usually makes them

                       more resistant to it.
                   •  Not communicating a compelling reason to change or a strong vision
                       for the future of the organization if the needed change occurs.




               220  Noel M. Tichy and Stratford Sherman. Control Your Destiny or Someone Else Will.  New York:
               Harperbusiness, 2005.
               221 Carol Kinsey Goman, Ph.D. “The Biggest Mistakes in Managing Change,” #506 from Innovative Leader
               Volume 9, Number 12,  December 2000.

               David Kolzow                                                                          230
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