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necessary to sustain a permanent effort. Some of these changes are obvious,
               in that  organizations  must facilitate,  recognize,  and encourage these
               initiatives. However, other qualitative changes also may be necessary. If
               these changes are  not made, the organizational change movement risks

               running into the same troubles that faced by many organizations that try to
               adopt  a new management  “technique” without  giving enough thought
               about the ramifications of their efforts.
                                                               215


               The Reality of Change

                       Change is inevitable; growth is intentional.


               If state and local government officials and nonprofit leaders today want to
               bring about meaningful and sustainable change, they will need to focus on
               the third approach in the previous story.   Dealing effectively with change
               requires taking a collaborative approach within the organization.  Progress
               and improvement  always requires change.  Change can occur for lots of

               different reasons, such as:
                   •  the challenges of growth or decline that an organization is facing,
                   •  changing global markets,
                   •  changes in strategy,
                   •  technological change,

                   •  competitive processes including obtaining adequate funding,
                   •  pressures to develop new clients and customers, or
                   •  a changing economic environment.


               The problem is not only how to acquire new concepts and skills, but also
               how to unlearn things that are no longer serving the organization well.

                       Status quo, you know, that is Latin for the mess we’re in.  Ronald Reagan

               It seems that in the past an organization could experience change and then
               return to a period of relative stability.  This provided breathing room for

               thoughtfully planning and getting ready for  the next  change.   However,



               215  http://www.bizforum.org/Journal/www_journalDC001.htm.

               David Kolzow                                                                          226
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