Page 9 - VT Vibe Newsletter Dec 2019 FINAL

MONTH OF GIVING VITERRA AND CANADA’S FARM SHOW
Our annual United Way campaign
In October we hosted our 5th annual was a great success again this year. Canada’s Farm Show is making some big
Month of Giving campaign at the Regina Thanks to the following locations changes for its next show in June 2020. On
office. The campaign raised funds to for organizing events to support December 9, Tim Reid, President and CEO
support various organizations locally, and fundraising efforts. of REAL announced the changes, including
across Canada. the change in title from Canada’s Farm
Regina $5,801.00 Progress Show to Canada’s Farm Show and
Our annual food drive brought in 275lbs Pacific $13,318 introducing a new visual identity. Other
of food, which was valued at over $685. Cascadia $12,215 major changes to the event include:
We matched this amount and donated a Thunder Bay $5,000
total of $1,375 to the local Regina Food Winnipeg $500
Bank. • Moving indoors – showcasing the
world class infrastructure of the Evraz
Viterra matched these funds raised
Throughout the month, we hosted 4 for a grand total of $68,168! Great Place campus
Friday Jeans Days at Head Office, a work to all involved! • New show dates – Tuesday, June 16 to
Sprout Café Coffee Day, and a 50/50 Thursday, June 18
raffle, which raised $2,290. These funds • New show hours - the first day of the
were donated directly to the Canadian show will run from 11:00AM to 7:00PM,
Cancer Society Breast Cancer Awareness allowing farmers to get work done on
Campaign. the farm before coming to the show!

Viterra has supported the United Way • New ticketing – one ticket grants access
through various initiatives over the to all three days of the show
years, and this year was no exception. • New launchpad – will be home to the
Donations were available to be made AgX Speaker Series and new product
through e-pledge and payroll deductions, launches
which brought in $5,025, and Jeans Days • New entertainment - Alpha Bull Rodeo
in August and September brought in will make its inaugural appearance in
$776— Viterra matched this amount and 2020
overall, we donated more than $11,000 to
the United Way Regina! REAL also recognized the Viterra as the
Kyle Jeworski (below) and Jeff Cockwill presenting sponsor over the last 10 years,
Thanks to everyone who participated in (above) represent Viterra at the Canada’s as well as announcing our new 3-year
this year’s campaign! Farm Show media event on December 9. sponsorship agreement.

“Canada’s Farm Show is rising to the
challenge of making the necessary changes
to ensure it continues adding value as a
forum for meaningful dialogue, a showcase
for innovation, and a place where industry
players can connect and collaborate,” said
Kyle Jeworski at the event. “I would like to
thank Tim and his team for their dedication
in implementing a new direction for the
show and embracing the possibilities that
come with change. At Viterra we’re pleased
to be continuing our partnership and
supporting this world class event.”

WE WANT TO HEAR FROM YOU!

We want to make this a quality newsletter that is engaging and informative. If you have comments to share on this issue or
if you have a story idea for an upcoming edition, please reach out to us anytime at viterra.communications@viterra.com.

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