Page 275 - ENTREPRENEURSHIP Innovation and entrepreneurship
P. 275
53231_Innovation and Entrepreneurship.qxd 11/8/2002 10:50 AM Page 268
268 SUGGESTED READINGS
gist at Yale University, discusses the attitudes and behavior of corporate
leaders in entrepreneurial companies in her book The Change Masters
(New York: Simon & Schuster, 1983). By far the most penetrating dis-
cussion of entrepreneurship in existing businesses is the almost inac-
cessible article by two members of the consulting firm of McKinsey &
Company, Richard E. Cavenaugh and Donald K. Clifford, Jr.: “Lessons
from America’s Mid-Sized Growth Companies,” McKinsey Quarterly
(Autumn 1983). Publication of a book by the same authors, based on
the article and the study on which it reports, is expected in 1985 or
1986.
Of the many books on strategy, the most useful may be Michael
Porter’s Competitive Strategies (New York: Free Press, 1980).
In my own earlier works, entrepreneurship and entrepreneurial
management are discussed in Managing forResults (New York:
Harper & Row, 1964), especially Chapters 1—5, and in
Management: Tasks, Responsibilities, Practices (New York: Harper
& Row, 1973), Chapters 11–14 (The Service Institution) and
Chapters 53–61 (Strategies and Structures).

