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270 INDEX

Borsig, August (1804–1854), carriage trade, 77
32 Carter, Jimmy (1924– ), 173
Bosch (company), 238, 239 cataracts, senile, 66–67, 68, 69,
Bosch, Robert (1861–1942), 233–234, 235
236, 237, 238 Catholic Church, 181, 183–184
Boston Consulting group, 152 Cavenaugh, Richard E., 9n, 148n,
Boyer, Ernest (1928– ), 268
72–173 Celestial Seasonings, 100, 105
Boyle, Robert (1627–1691), Change Masters, The (Kanter), 169n,
34 267–268
Boy Scouts, 145, 182 Charles V, Holy Roman Emperor (1500-1558),
Brady, Matthew (1823?–1896), 243–244
71 chemical industry, 42–43, 60, 74,
Brentano’s, 56 114, 124, 165
“bridal register,” 245 chemotherapy, 107–108
British Leyland, 79 Chesterfield, Lord (1694–1773),
Brown Boveri, 120 244
Bruner, Jerome (1915– ), 110 chief executive officers (CEOs), 167,
Bryan, William Jennings (1860-1925), 168, 169, 199–200
11 Chrysler, 51, 79
building recession (1981–1982), 49 Cicero, Marcus Tullius (106–43 B.C.),
building supply companies, 202–203 244
Business Cycles (Schumpeter), 5n Citibank, 94–95, 103, 105–106, 138,
businesses: 147, 171, 226, 230, 231, 232
diversification of, 54–55 Citroen, 80–81, 83
“infant,” 163–165 Clifford, Donald K., Jr., 9n, 148n, 268
‘mid-size,” 9–10, 144, 148, 150, Club Mediterranée, 95, 97–98
160, 162, 167 Columbia University, 220
businesses, entrepreneurial, 143, Comenius, Johann Amos (1592-1670),
147–176 31, 265
daily operation of, 148–149, 162 Competitive Strategies (Porter),
dont’s of, 150, 174–176 209n, 268
executives in, 157–158, 162–163, computers, 74–75, 84–85, 135
167–168, 169, 170, 199–200 development of, 43-44, 52–56, 108,
as “greedy for new things,” 151, 152, 109, 112, 114, 118, 127, 137, 147,
155, 158, 175 191, 220–221, 223, 256–257
health of, 149, 152 main-frame, 52, 53, 221
management of, 155–158, 174 personal, 52–53, 56, 106, 129, 221,
measuring innovative performance of, 223–224, 257
150, 158–161 “window” on market in, 122–123
organizational structure of, 150, Concept of the Corporation (Drucker),
161–170 15n, 110
policies of, 150–155, 169 Concise Oxford Dictionary, 209n
practices of, 155–158, 169 Concorde, 255
as receptive to innovation, 150, 151, Connor, William (1907– ),
152, 154, 156–157, 158, 162 67, 68, 69, 70, 75
staffing of, 154, 164–165, Control Data, 11
170–174, 178 Thomas Cook, 241
strategies for, 147–150, 154–155 Coolidge, Calvin (1872–1933),
systematic abandonment in, 151–152, 112
154–155, 162 corn, hybrid, 111–112
see also new ventures cosmetics, 66, 242
Business X-Ray, 153–154, 155 Coty, 242
counter-trade, 237, 239, 240
Cadillac, 80 Couzens, James (1872–1936),
cancer research, 99, 127 204–205
capital: “creative destruction,” 26, 144
as economic resource, 5, 27, 110, “creative imitation,” 33, 106, 218,
260–261 220–225, 233
formation of, 185, 257, 261–262 Credit Mobilier, 25, 110, 113
for new ventures, 189, 194, Crusade Against Hunger, 180
195–196, 261 crystals, structure of, 114
venture, 4, 113, 257 customers:
cargo vessels, 31, 62–64 social and economic reality of, 243, 245,
Carnegie Foundation for the 247–249
Advancement of Teaching, 173 values of, 17, 21, 34, 46, 48, 51, 57-58,
Carothers, Wallace H. (1896–1937), 64–68, 75, 96–98, 135, 193, 228, 243,
43, 213 249–251