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274 INDEX

Khrushchev, Nikita (1894–1971), Lonely Crowd, The (Riesman), 14
64, 66 Lucas, 236, 239
King, Martin Luther, Jr. (1929–1968), Luce, Clare Booth (1903– ),
101, 102 102
K-Mart, 76 Luce, Henry (1898–1967),
knowledge, 34, 73, 75
new, 35, 71, 72, 107–129, 140
analysis of, 115–117 McCormick, Cyrus (1809–1884),
characteristics of, 107–111 30, 248
convergences of, 111–115, 120 McDonald’s, 17, 21–22, 34, 49–50,
lead time for, 110–111, 114, 115, 169–170, 202
120, 121, 137–138, 149, 167, Machiavelli, Niccolô (1469–1527),
256–257 32, 178
nontechnical vs. technical, 115–117, McKinsey & Company, 9
119 McKinsey Quarterly, 9n
receptivity of, 126–129, 133–134, R. H. Macy, 37–38, 39, 40, 42, 102
135 magazines, mass, 34, 72, 100, 105,
requirements of, 115–119 114, 181
risks of, 120–124 Magnavox, 227
“shakeout” and, 120–122, management:
124-126 as discipline, 14–17, 21–22, 31–32,
specialized, 240–242 110, 115–116, 126
strategic position and, 117–119 entrepreneurial, 11, 13–17, 119, 126,
Kodak, 72 143–146, 168–169, 187, 188, 251
Kondratieff, Nikolai, 4 entrepreneurship vs., 155–158, 174–175,
Kondratieff cycles, 1, 4–7, 11–12 254–255
Kroc, Ray (1902–1983), of new ventures, 189, 197–201, 205, 206
49–50, 169–170, 202 of projects, 163–164, 171
Kuhn, Thomas S. (1922- ), of research, 44–45, 159
111, 216 top, 157–158, 162–163, 171
labor force: Management: Tasks, Responsibilities,
blue-collar, 144 Practices (Drucker),
changes in, 88, 89, 91 23n, 25n, 175n, 178n, 268
growth of, 1–7, 97, 256 Managing for Results (Drucker), 153, 209, 268
shortages in, 71 Mancuso, Joseph R., 267
women in, 2, 6, 91, 92, 94–95, Mao Tse-tung (1893–1976),
103, 105–106, 182 254
laissez faire, 145, 265–266 March of Dimes, 213
Land, Edwin H. (1909- ), 117, 202 Marcuse, Herbert (1898–1979), 14
Langley, Samuel P. (1834–1906), markets:
114, 116 “creaming” of, 227–229, 230
Latin America, population shifts in, dominance of, 223–225, 233
91–92, 94 ecological niches in, 22, 42, 80, 136,
lawncare products, 67-68 209, 233–242
leadership, entrepreneurial, 209–219 focus on, 117–119, 135, 136–137, 139,
examples of, 210–215 189–193, 224, 231, 252
methods of, 215–217, 221 globa1, 78, 87, 124
risks of, 217–219, 222, 224 ‘key function” vs. “systems” approach to,
learning theory, 110 118
Lehrling System, 32 “lifestyles” as basis of, 42, 51–52,
Lenox China Company, 245 104, 106
“Lessons from America’s Mid-Sized Growth mass, 34, 72, 100, 105, 114,
Companies” (Cavenaugh and Clifford), 181, 242
9n, 148n, 268 occupational segmentation of, 97
Levitt, Theodore (1925– ), research of, 128, 191, 222,
220n 242, 251
Lexis, 75 share of, 59, 83–84, 160
Librium, 211 socioeconomic levels of, 42, 51,
light bulb, 72, 118–119, 120, 128, 103–104
188 specialty, 233, 240–242
lignin molecule, 60, 74 “window” on, 121–124, 125
“limited” partners, 195–196 see also industry and market structures
Limits on the Effectiveness of Government, The Marks and Spencer, 15, 23, 28, 170
(Humboldt), 214n Marx, Karl (1818–1883),
Lincoln, Nebr., public services in, 184–185 26–27
linotype, 70 Masaryk, Thomas (1850-1937), 110
Little Dorrit (Dickens), 121 Matsushita, 44
Lombard Street (Bagehot), 112 Maxwell, James Clerk (1831–1879), 120