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Mayo, Charles Horace (1865–1939), New York University, 153n
212, 215, 218 NIH (Not Invented Here), 225, 227
Mayo, William James (1861–1939), Nissan, 108
212, 215, 218 Nixdorf, 123
Mayo Clinic, 24, 212, 213 Nobel, Alfred (1833-1896),
MCI, 82, 226 217
medical practices, group, 85, 212 Novocain, 190-191
Meiji Restoration (1867), 32, 71 Nylon, 43, 114, 117–118, 192–193,
Meister, 32 218, 222
Melville Shoe, 94, 97, 98
Mendel, Gregor (1822–1884), Ochs, Adolph (1858-1935),
112 114
Menninger Foundation, 24 Office of the Future, 213, 250
Mercedes, 79, 80, 237 oil-drilling equipment, 234, 235
Mergenthaler, Ottmar (1854–1899), “oil shock” (1979), 1, 5, 78, 79, 87
MG, 80 “oil shock” (1973), 1, 5
Miller, Herman, 250 Organization Man, The (Whyte), 14
mini-mills, 33, 38–39, 40, 58-60, 258 organization theory, 115–116
“miracle cures,” 133 “owner-manager,” 25
Mitsui Zaibatsu, 259
Mitterand, Francois (1916– ),
256
Modern Maturity, 171 Pace University, 93–94, 97, 201–202
monomers, 60 padlocks, 46–47, 49
Morgan, J. P. (1837–1913), Panic of 1873, 266
12, 25, 90, 113, 115, 118 paper industry, 60, 74, 135
Morita, Akio (1921– ), 225, 231 Papin, Denis (1647–1712),
mortality rate, 89–90, 91–92 3, 134
Mortola, Edward J. (1917– ), patents, 132
201–202 PBX (private branch exchange), 84-85,
museums, 84 226, 232
penicillin, 30, 109, 116, 118
Nader, Ralph (1934– ), pension funds, 81, 83, 164
246 Pereire, Isaac (1806–1880),
Napoleon I, Emperor of France (1769–1821), 25, 110, 112–113
23, 212, 214, 215 Pereire, Jacob Emile (1800–1875),
Nestlé Company, 236 25, 110, 112–113
Newcomen, Thomas (1663-1729), perfumes, 242
134 Perkins, Frances (1882–1965),
New Deal, 178 102
news magazines, 34, 73 Peugeot, 79
newspapers, 73, 113–114, 115, 121 Pfizer, 116, 118
new ventures, 143, 166, 188–206 pharmaceutical industry, 40–42, 66–67,
acquisition of, 175 107–108,–116, 118, 137–138, 147–148,
capital needs of, 189, 194, 195–196, 160, 189, 210–211
261 Philips, 76
cash flow of, 189, 194–195, 261 phonetic spelling, 128
competition with, 189, 192, 217 phonograph, 128
new ventures (cont.) photocopiers, 190, 216, 227–228, 230,
control structures in, 196–197 246–247
employees of, 196, 198 photography, 71–72, 74, 117
financial foresight of, 189, 193–197, plastics, 43, 114, 211, 213
205, 206 Polaroid, 117, 202
franchising of, 195–196 polio, 213
growth of, 194, 196–197 polymer chemistry, 42–43, 60, 74, 114
in high-tech industries, 146, 206 population, aging of, 89–90, 92, 95–98,
key activities of, 198–199, 200 Porsche, 80
management of, 189, 197–201, 205, Porter, Michael (1947– ),
206 153, 209n, 268
market focus in, 189–193 postal service, 11, 86, 243–244, 245, 259
outside advice for, 205–206 Postal Service, U.S., 86, 259
role of founder-entrepreneur in, 189, Practice of Management, The (Drucker),
199, 200, 201–205 15n, 110, 243
New Venture Strategy (Vesper), 267 prices:
New York Herald, 113 premium, 228–229, 230
New York Institute of Technology, 172 of products, 243, 244, 245–247,
New York Stock Exchange, 65–66, 124 250-251
New York Times, 73, 114 Prince, The (Machiavelli), 32

