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                                           Index                        275

              Mayo, Charles Horace (1865–1939),  New York University, 153n
                 212, 215, 218                NIH (Not Invented Here), 225, 227
              Mayo, William James (1861–1939),  Nissan, 108
                 212, 215, 218                Nixdorf, 123
              Mayo Clinic, 24, 212, 213       Nobel, Alfred (1833-1896),
              MCI, 82, 226                       217
              medical practices, group, 85, 212  Novocain, 190-191
              Meiji Restoration (1867), 32, 71  Nylon, 43, 114, 117–118, 192–193,
              Meister, 32                        218, 222
              Melville Shoe, 94, 97, 98
              Mendel, Gregor (1822–1884),     Ochs, Adolph (1858-1935),
                 112                             114
              Menninger Foundation, 24        Office of the Future, 213, 250
              Mercedes, 79, 80, 237           oil-drilling equipment, 234, 235
              Mergenthaler, Ottmar (1854–1899),  “oil shock” (1979), 1, 5, 78, 79, 87
                 MG, 80                       “oil shock” (1973), 1, 5
              Miller, Herman, 250             Organization Man, The (Whyte), 14
              mini-mills, 33, 38–39, 40, 58-60, 258  organization theory, 115–116
              “miracle cures,” 133            “owner-manager,” 25
              Mitsui Zaibatsu, 259
              Mitterand, Francois (1916–    ),
                 256
              Modern Maturity, 171            Pace University, 93–94, 97, 201–202
              monomers, 60                    padlocks, 46–47, 49
              Morgan, J. P. (1837–1913),      Panic of 1873, 266
                 12, 25, 90, 113, 115, 118    paper industry, 60, 74, 135
              Morita, Akio (1921–    ), 225, 231  Papin, Denis (1647–1712),
              mortality rate, 89–90, 91–92       3, 134
              Mortola, Edward J. (1917–    ),  patents, 132
                 201–202                      PBX (private branch exchange), 84-85,
              museums, 84                        226, 232
                                              penicillin, 30, 109, 116, 118
              Nader, Ralph (1934–    ),       pension funds, 81, 83, 164
                 246                          Pereire, Isaac (1806–1880),
              Napoleon I, Emperor of France (1769–1821),  25, 110, 112–113
                 23, 212, 214, 215            Pereire, Jacob Emile (1800–1875),
              Nestlé Company, 236                25, 110, 112–113
              Newcomen, Thomas (1663-1729),   perfumes, 242
                 134                          Perkins, Frances (1882–1965),
              New Deal, 178                      102
              news magazines, 34, 73          Peugeot, 79
              newspapers, 73, 113–114, 115, 121  Pfizer, 116, 118
              new ventures, 143, 166, 188–206  pharmaceutical industry, 40–42, 66–67,
                acquisition of, 175              107–108,–116, 118, 137–138, 147–148,
                capital needs of, 189, 194, 195–196,  160, 189, 210–211
                 261                          Philips, 76
                cash flow of, 189, 194–195, 261  phonetic spelling, 128
                competition with, 189, 192, 217  phonograph, 128
                new ventures (cont.)          photocopiers, 190, 216, 227–228, 230,
                control structures in, 196–197   246–247
                employees of, 196, 198        photography, 71–72, 74, 117
                financial foresight of, 189, 193–197,  plastics, 43, 114, 211, 213
                 205, 206                     Polaroid, 117, 202
                franchising of, 195–196       polio, 213
                growth of, 194, 196–197       polymer chemistry, 42–43, 60, 74, 114
                in high-tech industries, 146, 206  population, aging of, 89–90, 92, 95–98,
                key activities of, 198–199, 200  Porsche, 80
                management of, 189, 197–201, 205,  Porter, Michael (1947–    ),
                 206                             153, 209n, 268
                market focus in, 189–193      postal service, 11, 86, 243–244, 245, 259
                outside advice for, 205–206   Postal Service, U.S., 86, 259
                role of founder-entrepreneur in, 189,  Practice of Management, The (Drucker),
                 199, 200, 201–205               15n, 110, 243
              New Venture Strategy (Vesper), 267  prices:
              New York Herald, 113             premium, 228–229, 230
              New York Institute of Technology, 172  of products, 243, 244, 245–247,
              New York Stock Exchange, 65–66, 124  250-251
              New York Times, 73, 114         Prince, The (Machiavelli), 32
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