Page 13 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

PREFACE

O ur world is changing; in fact, it has changed!

Since the arrival of the digital age, technological
innovation has contributed to rapid change in every
sector of society, from education to social connections,
entertainment to business, and everything in between.

The widespread adoption of personal computers and
mobile devices, development of email communication
systems, low-cost data storage and collection, and
analysis tools have paved the way for innovative
businesses to enhance the ability to access and share
information.

The innovation that drove the transition from print to
analog to digital adoption resulted in online goods and
service Apps. As a result, a few service providers have
emerged as market leaders in data collection to develop
habit-forming consumer Applications. Today, these few
providers have collectively transformed entertainment,
social interaction, and how we communicate.

Data has become one of the world’s most important
assets — more data has been collected and stored in
the last ten years than in the previous 100. Companies
use this data to conduct micromarketing, which targets
your wants and needs based on your previously tracked
search habits and purchasing patterns.

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