Page 140 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

Chapter Summary

We’ve seen how valuable your personal information is
and how much it’s worth in terms of money. We also
discovered that Big Tech (also known as tech giants)
makes a lot of money off of the personal information you
freely give away online, and advertisers are hungry and
willing to pay for such valuable information that allows
them to hyper-target their audience like never before.

However, there is still a lot more money to be made as the
digital world explodes with advertisement opportunities
and requires more digital fuel to feed the advertisement
engines, which is your data.
As a result, you can profit from your own personal data
by selling it to companies who want to use it for ad
targeting and other marketing services.

Advertisers will pay a premium to get your attention,
as we’ve already established. Your information is used
to target ads by Facebook, Google, and other digital ad
brokers. We discovered that the average spent per year
on digital advertising to American is $289.19 per year
per person; if you frequently search for products or legal
services, this figure may be higher.
Your personal history and digital footprint include
past addresses, phone numbers, school records, work
records, certifications, and criminal histories. E-mails
and other text files, photos, films, music, and other audio
recordings are also physical electronic items.

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