Page 143 - Reclaim YOUR DIGITAL GOLD (without audio)

Chapter Ten

SOCIAL

PLATFORMS

W e can safely conclude that we are living in a

social media era. According to Statista’s recent
study, there are approximately 4.6 billion active
social media users worldwide, with the average user
spending 145 minutes per day on social media (Statista,
2022). Furthermore, numerous Internet studies show
that every smartphone user has at least one social media

profile. That is astonishing. It means that more than half
of the world’s population spends more than an hour per
day on social media, with those who have smartphones
accessing at least one account.

Social media isn’t just for interacting with friends and
family; it’s also a great place for businesses to find new
customers and stay in touch with existing ones. These
platforms enable businesses and individuals to post their
ideas, images, or videos, and add an incomprehensible
amount of data that grows exponentially with each
passing year.

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