Page 146 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

WHAT KINDS OF SOCIAL MEDIA DATA DO
SOCIAL PLATFORMS COLLECT?

The various types of data collected about social media
platform users can be roughly classified into five distinct
categories. These are the following categories: behavioral
data, engagement data, personal data, attitude data, and
preference data.

DATA FROM BEHAVIORAL SOCIAL MEDIA

The advertiser must decide whether the desired action is
for the user to make a purchase, or visit the advertiser’s
website, or share information on product via a website,
or a social media post. Behavioral social media data
looks for patterns that users frequently engage in while
on their way to completing an action that advertisers
desire.

The following are some examples of social media
behavioral data points:

● Social Media Transactional Data: This includes
subscriptions, purchases, previous purchases,
cart abandonment data, average customer
lifetime value, details about customer loyalty
programs, and so on.
● The Social Media Usage: actions that are repeated,

task completion, feature utilization, feature
duration, various types of devices, and so on.

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