Page 148 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

PERSONAL SOCIAL MEDIA DATA

The term “personal social media data” refers to
information about a person’s identity that, if compromised,
could disclose that person’s identity. Many of these data
points are restricted from marketers in order to protect
the user’s identity and safety. Marketers, on the other
hand, have access to data points that are less likely to
reveal sensitive information, such as a user’s birthday,
gender, and age.

Here are a few examples of personal data found on
social media:

● Name, either first or last name, or full name
● Location: a country, state, city, or specific location,

along with a ZIP or postal code or an exact
physical address
● Email address
● Phone number
● Usernames and/or passwords required for
logging in
● Driver’s license number

● Social security number
● Passport number
● Date and time of birth
● Credit card or debit card details
● Age, gender, race, and ethnicity
● Specific ages or age groups
● Information about their current position as well as
work history

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