Page 144 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

In this chapter, we will delve deeper into the benefits of
social media for both professionals and individuals, as
well as how data is generated through our use of social
media.

A BRIEF OVERVIEW OF SOCIAL MEDIA
DATA

It should come as no surprise that the concept of privacy
will almost certainly be considered archaic in the future.
You can learn a lot about someone by browsing their
social media accounts, thanks to the geolocation check-
ins, tagged photos, event RSVPs, online timestamps, and
other information they share. A person’s social media

data profile potentially contains all of the information
that can be known about them, such as their political
beliefs, relationship status, college alma mater, and any
other readily shareable information.

People are almost always willing to hand over personal
data to social media platforms such as Facebook and

Twitter in exchange for access to those platforms. This
allows for the mining and organization of all of this
data in order to gain a better understanding of not only
individual users but also entire user segments.

The term “social media data” refers to a wide range of
online information, including photos, purchase history,

active hours spent on social media, engagement rate
with specific types of content, and a variety of other

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