Page 150 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

● Personal food preferences
● Favorite activities
● Movies and television shows
● Favorite sports teams

WHAT ARE SOME EFFECTIVE WAYS TO USE
SOCIAL MEDIA DATA?

The majority of the time, social media user data is used
to deliver hyper-targeted advertisements to users while
they are on social media networks.

Companies determine which data points from social
media are most important by answering the following
questions:

● Who exactly constitutes my ideal clientele?
● Which social networks do they use on a regular
basis?
● How do they interact with the various social media
networks?

By following the answers to these questions, it is much
easier to zero in on the social media data that will be
most useful in better understanding the target audience.

As an example:
A company sells specialty cakes, and one of their target
customers is the parents of children under the age of 16.
Following a review of engagement and behavioral data
from adults aged 25 to 45, they conclude that the adults
who comprise the target audience spend the majority of

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