Page 35 - Reclaim YOUR DIGITAL GOLD (without audio)

Data is the New GolD

and how they used sports and analytics to have a really
competitive team and season.

This true story is an exciting look at how data and
analytics were used to change the game and have since
spread to almost every sports league.

In this film, Billy Beane decided not to acquire or invest
in some of the biggest names available in free trade,
which is a very common way to bolster a team’s roster,
but instead to rely on data and analytics to help build
the roster, specifically players hitting and on-base
performance analytics.

Everyone thought the team had gone insane because it
had never been done before; evaluating players based
on what they have done and what scouts say was the
standard practice. Most baseball analysts believed it was
a mediocre team at best, especially given that it had one
of baseball’s lowest payrolls that year. It proved to be a
huge success. By using sabermetrics, they won a league-
record of 20 consecutive games to win their division and
advance to the playoffs. Since then, many major sports
leagues have incorporated data and analytics into their
evaluation of talent, performance, and game pay.

So far, we’ve discussed Major League Baseball’s impact
as trend setters through the use of sabermetrics, as
well as how it has transformed the game. In addition,
data and analytics have become an important part
of the NHL (National Hockey League) in their use to
aid in player analysis, conditioning, performance and
assessment, and overall game improvement. And data is
collected in all aspects of the game in the NFL (National
Football League), and the league has partnered with

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