Page 91 - Reclaim YOUR DIGITAL GOLD (without audio)

Chapter Six

SOCIAL MEDIA

AND YOU

ocial media is defined by its interactivity,
connectivity, and user-generated content. In today’s
Sculture, social media usage has become a daily
requirement. Two of the most common uses of social
media are decision-making and social engagement.
Social media is one of the best ways to connect with
people both locally and globally. Social media can
influence consumer purchasing decisions in a variety of
ways, including reviews, marketing strategies, and paid
advertising. Essentially, social media has a significant
impact on our ability to interact, form connections, acquire
and disseminate information, and make decisions.
Here, we will discuss the impact of social media (both
good and bad) and how it is used, as well as habits and
patterns observed from its various applications. However,
we will go into greater detail about social media later on
in the book, particularly as it relates to your data.
According to various reports including a report by Statista
Research & Analysis, a leading provider of market and

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