Page 15 - US Travel Association Membership Marketing Plan
P. 15
Evaluation Metrics
Track membership numbers monthly and evaluate against
a 20-25% increase goal.
Monitor website traffic, especially if developing retargeting
campaigns, social media impressions, click rates, digital
efforts, and engagement metrics, to measure the
effectiveness of digital campaigns.
Collect feedback from new members on the membership
enrollment process and ongoing engagement.
Retention Efforts to New Members:
Implement the 3-6-9 benefits reminder outreach.
