Page 11 - US Travel Association Membership Marketing Plan

Messaging Strategy

6. Destination Marketing Organizations (DMOs)

Message 1: "Market your destination with impact! Join the US Travel Association and access resources and advocacy that help
promote your region effectively and sustainably."

Message 2: "Collaborate for success! As a member of the US Travel Association, connect with DMOs nationwide to share

strategies and best practices for elevating destination marketing efforts."
7. Travel Technology Companies

Message 1: "Innovate for the future of travel! Join the US Travel Association to network with industry leaders and promote your
technology solutions to enhance travel experiences."

Message 2: "Drive the evolution of travel! As a member of the US Travel Association, gain visibility in the industry and collaborate
on developing technologies that meet the needs of travelers and providers alike."

8. Meeting and Event Planners
Message 1: "Transform your events with industry insights! Join the US Travel Association to connect with fellow planners and

access resources that elevate your meeting and event management skills."
Message 2: "Empower your event planning career! As a member of the US Travel Association, you'll join a community that values

collaboration, innovation, and advocacy for the events industry."
9. Travel Industry Associations

Message 1: "Strengthen our collective voice! Join the US Travel Association and collaborate with fellow associations to advocate
for the entire travel industry while accessing valuable resources for your members."

Message 2: "Unite for greater impact! As a US Travel Association member, connect with other travel industry organizations to

share insights, strategies, and collective efforts that benefit all sectors."
10. Stakeholders and Supporters
Message 1: "Support the travel industry's growth! Join the US Travel Association to align with other stakeholders and influence

policies that shape the future of travel for communities and economies."

Message 2: "Champion economic development through travel! As a member of the US Travel Association, connect with entities
focused on infrastructure, policy, and growth to drive positive change in the travel landscape."

The segmented messages address each segment's interests and motivations, emphasizing the unique benefits of joining the

US Travel Association.