Page 8 - US Travel Association Membership Marketing Plan

Marketing Goals

Increase awareness of membership benefits

by 40% within target demographics.

USTA’s social media channels promote

events, not specifically membership.

Grow social media engagement by 50%

within six months, promoting USTA’s

membership and benefits of belonging.

Acquire 20-25% new members within the

first year.

Recruit members from at least 10 new states

or regions currently underrepresented in

USTA.