Page 4 - US Travel Association Membership Marketing Plan
P. 4
The Objective
The objective is to achieve a 20-25% increase in new member acquisitions within
the next 12 months by implementing targeted outreach campaigns, enhancing
member engagement initiatives, and leveraging industry partnerships.
Objective Breakdown:
Specific: Focus on increasing new member acquisitions while promoting
USTA’s value proposition.
Measurable: The projected 20-25% goal provides a clear target.
Achievable: The growth goal is projected based on historical data from the
tiered membership categories and previous targeted efforts.
Relevant: Align to strengthen the USTA’s influence and resources in the travel
industry.
Time-bound: 12 months to achieve the objective.
The objective will be supported by creating targeted marketing campaigns for
different travel industry segments, offering limited-time membership promotions,
and actively leveraging partnerships to introduce new audiences to the benefits of
joining USTA via various multi-channel efforts.
