Page 6 - US Travel Association Membership Marketing Plan
P. 6
Key Potential Competitors
The US Travel Association faces competition from various organizations
representing and advocating for different sectors within the travel and tourism
industry. While some competitors operate nationally, others focus on specific
niches or regions. Below are USTA’s potential competitors:
1. American Society of Travel Advisors (ASTA)
2. National Association of Travel Agents (NATAs)
3. Meeting Professionals International (MPI)
4. International Air Transport Association (IATA)
5. Cruise Lines International Association (CLIA)
6. American Hotel and Lodging Association (AHLA)
7. Travel Leaders Group
8. Destination Marketing Organizations (DMOs)
9. Various State and Regional Associations
Summary
The competitive landscape for the US Travel Association includes a range of
organizations that focus on various segments of the travel industry, from travel
agents and event planners to airlines and hospitality providers. Each
organization has its unique focus, offering specialized resources, advocacy, and
networking opportunities tailored to their specific member needs.
