Page 9 - US Travel Association Membership Marketing Plan
P. 9
Messaging Strategy
A clear and creative messaging strategy is essential to
effectively recruiting new members to the US Travel
Association. This strategy should resonate with potential
members, highlight the unique benefits of joining, and
encourage them to take action.
The messaging strategy combines targeted themes with
a strong call to action and utilizes multiple channels to
engage potential members effectively. By focusing on
empowerment, community, and resources, the US Travel
Association can attract new members who recognize
the value of belonging to a united front in the travel
industry.
