Page 13 - US Travel Association Membership Marketing Plan

The Budget

Allocating the budget for digital retargeting and social media

marketing is a critical step in ensuring the success of the campaigns.

Allocate the budget by platform and channel: Ensure the allocations

are spent where USTA’s target audiences are most visible.

Suggested social media platform percentage allocations are subject

to change based on relevance and effectiveness.

Facebook: 30%

LinkedIn: 30%

Instagram: 20%

TikToc: 10%

X: 10%