Page 14 - US Travel Association Membership Marketing Plan
P. 14
Projected Timeline
Month 1-3:
Meet with the Business Strategy and Industry Engagement
team to discuss recruitment strategy and solicit feedback
on the plan.
Pending approval of the plan to move forward, develop
content, design graphics, review and select membership
videos, optimize the website, and start email campaigns.
Month 4-6:
Launch social media ads, remarketing, and retargeting
campaigns.
Month 7-12:
Focus on measuring results, refining tactics based on
feedback, and pushing for sign-ups during peak travel
seasons and key industry events.
