Page 10 - US Travel Association Membership Marketing Plan

Explore the World with USTA:

Uniting Stories, Travels, and Adventures!

Segmented Messaging: Develop creative messaging tailored to specific segments

within the travel industry.

1. Travel Providers (Hotels, Resorts, and Other Accommodation Providers)

Message 1: “Unlock the power of collaboration! Join the US Travel Association and gain access to industry advocacy
that shapes the future of travel. Together, we can drive policies that support accommodations like yours!”

Message 2: “Enhance your competitive edge! As a member of the US Travel Association, you’ll access exclusive

resources, networking opportunities, and insights that help you attract more guests and maximize revenue.”

2. Transportation Services (Airlines, Cruise Lines, Rail Services, Car Rental Companies, and Ride-Sharing Services)
Message 1: “Join the movement to reshape transport in travel! By becoming a member of the US Travel

Association, you’ll be part of a powerful voice advocating for progress and innovation in the transportation sector.”

Message 2: “Fuel your success with advocacy and resources! The US Travel Association provides transportation

services with the tools and connections to expand your market reach and navigate industry challenges effectively.”
3. Tour Operators

Message 1: “Elevate your offerings! Join the US Travel Association to connect with fellow tour operators and gain

access to market insights and best practices that enhance your travel packages.”
Message 2: “Stand out in the competitive landscape! As a member of the US Travel Association, you’ll connect with

diverse professionals, unlock educational resources, and advocate for recognizing your unique contributions to

travel.”
4. Travel Agencies

Message 1: “Empower your agency’s future! Join the US Travel Association to connect with peers, receive advocacy Messaging

support, and gain exclusive access to industry resources tailored for travel agencies.”

Message 2: “Simplify your path to success! As a US Travel Association member, you’ll gain insights and tools that Strategy
enhance your service offerings, helping you book more travel and grow your agency.”

5. Attractions and Entertainment

Message 1: “Attract more visitors to your destination! Join the US Travel Association and collaborate with fellow

attractions to shape the industry and gain valuable insights on drawing in tourists.”
Message 2: “Make your voice heard! Become a member of the US Travel Association and advocate for the vibrant

world of attractions and entertainment while gaining networking opportunities with key industry players.”