Page 7 - US Travel Association Membership Marketing Plan
P. 7
Potential Target Audience Segmentation
Travel Agencies Tour Operators Hotels and Travel Advocates and Airlines and Transportation Travel technology
Companies
companies
Policy Influencers
Approximate approximately Accommodations airlines: approximately approximately 1,000+
15,000 - 20,000 5,000 to 7,000 approximately 54,000 60 passenger airlines
to 60,000
transportation approximately
11,000
State and local tourism boards Attractions and Destination Marketing Travel Industry Associations Meeting and Event Planners
State tourism boards Entertainment Organizations (DMOs) approximately 300+ travel- approximately 100,000
approximately 50 - local - approximately 50,000+ approximately 1,000-1,500 related associations to 150,000
approximately 1,000
