Page 3 - US Travel Association Membership Marketing Plan

Executive Summary

Explore the World with USTA:

Uniting Stories, Travels, and Adventures

The US Travel Association (USTA) stands as the principal voice and advocate for the travel industry, representing a
diverse coalition of businesses and professionals dedicated to promoting and supporting travel throughout the United

States. As the industry recovers in the post-pandemic era, the Association acknowledges the pressing need to broaden

its membership base to enhance advocacy efforts, offer more valuable resources, and encourage stakeholder
collaboration.

The membership recruitment initiative engages travel providers, transportation services, tour operators, travel agencies,

attractions and entertainment, destination marketing organizations, travel technology companies, meeting and event

planners, travel industry associations, stakeholders, and supporters. Members gain unparalleled access to a wealth of
resources by joining USTA, including industry insights, networking opportunities, advocacy support, and educational

programs designed to empower their businesses and foster inclusive growth within the travel community.

This strategic marketing plan emphasizes membership's distinct advantages, such as reduced training costs, exclusive

market research, collaboration opportunities, and active involvement in shaping travel industry policies. Through

targeted digital marketing campaigns, social media outreach, videos, content-driven engagement, and interactive
webinars, we aim to raise awareness of the Association’s mission and the tangible benefits membership provides.

By attracting new members and strengthening existing relationships, the USTA will bolster its ability to advocate for the

travel industry, promote best practices, and ultimately contribute to the growth and sustainability of travel within the

United States. We encourage travel professionals and businesses to join USTA in this mission, as together, we can
unlock new opportunities and inspire adventures, paving the way for a vibrant future for the travel industry.

In summary, the US Travel Association’s membership recruitment initiative aspires to empower professionals and

organizations in the travel sector to unite under a shared mission—advocating for travel and ensuring its success for

generations to come.