Page 23 - 3Q HUB newsletter

Your emails must provide more than a sales pitch
These days, you need more than a • Updates on industry news
convincing sales pitch to keep your readers’ • Additional information about
attention. Subscribers may not be ready to current or upcoming programs
buy insurance right away, but your emails • Invitations to special events
will keep your company top of mind when • Promote blog content, podcasts, Get
they do. and webinars
Instead of directly selling to customers, It’s equally as essential to connect with
offer engaging and informative content that customers who have recently purchased ocial
builds trust and provides additional value. insurance from you. Send new clients a
Here are a few content ideas to consider: thank-you email that includes your contact Quarterly Tips, Topics
& Takeaways to Grow
• Customer testimonials information and any instructions they should S Your Social Media Presence
• Profiles of insurance agents know. — Asset Digital Communication

Tips tone is everything.

From Page 22 And no matter
what they say, peo-
ple do judge emails
You can maintain by their subject lines.
professionalism In fact, 47% of
and have a sense of marketers say they
whimsy, too. If that’s test different email
not you, that’s fine. subject lines to op-
Don’t force it. Just timize their emails’
be you. performance. That’s
◊ Be Conversa- why it’s so important
tional: Doors open to craft subject lines
quicker when people that are compelling
find you approach- enough to get peo- they’re one of the producer’s ticket
able and relatable. ple to click through. very first impressions for standing out in a
No one likes being While they may you have on your crowded inbox.
talked at, but rath- seem like a small part email recipients. (Information curat-
er engaged with so of your message, And, they’re a ed from HubSpot.)

“ “

Social media is not The first rule of so-
just an activity; it is an cial media is that ev-
investment of valuable “ erything changes all
time and resources. Social media is the time. What won’t
Surround yourself with about sociology change is the communi-
people who not just and psychology ty’s desire to network.
support you and stay more than — Kami Huyse
with you, but inform technology. @kamichat
— Brian Solis @briansolis
your thinking about “
ways to WOW your “ When it comes to social
online presence. Engage, Enlighten, Encourage and especially media, your vibe attracts
… just be yourself! Social media is a community your tribe.
— Sean Gardner effort, everyone is an asset. — Felicia Lin
@2morrowknight — Susan Cooper @buzzedition @felishalin