Page 22 - 3Q HUB newsletter
P. 22
Why social media
matters
Get By Lauren Kelly
Client Development
Coordinator
ocial Many people underestimate the im-
portance of social media sites like Linke-
dIn in the 21st century.
network and add credibility to your
Quarterly Tips, Topics As a professional looking to grow your
& Takeaways to Grow craft, it is imperative to showcase your
S Your Social Media Presence talents and skills.
LinkedIn is a great way to stay con-
nected to organizations, business lead-
ers, prospects and clients. Adding value
Ain’t too proud to beg through sharing content on your page
(and other tips to get your content read) and from other users or businesses
pages creates visibility for you and your
organization.
Do you want your email content opened,
read and clicked by prospects? It all starts 5 Benefits of Using LinkedIn:
with the subject line. 1. Gain exposure to new and
Your recipients’ email inboxes are inundat- existing markets.
ed with ordinary subject lines all day, every
day. So how do you pique their interest in a 2. Demonstrate your knowledge,
sea of sameness? credibility, and leadership
Remember, introductory emails are not dis- exposure.
sertations or affadavits; they don’t have to be 3. Use LinkedIn as a research tool.
rigid and formulaic. Try a few of these tips: 4. Stay up to date with organiza-
◊ Familiarity/Nostalgic: How many of you tions by following companies.
have the song “Ain’t Too Proud to Beg” in
your head now because of the headline? If 5. Meet people with similar pro-
you recognized it as a Temptations (or Roll- fessional interests and broaden
ing Stones) song and it struck a chord (pun your network.
intended), imagine what a treat it would be So… get out there and connect!!
for prospects to see a catchy subject line in
the midst of inbox blahs.
◊ Humor: When using funny email subject
lines, it’s important to know your audience.
While humor is a great way to appeal to your
recipients’ emotions and engage them in a
memorable way, you want to ensure the joke
resonates without offending or alienating
anyone.
See TIPS, Page 23
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