Page 255 - Minutes of meeting

Draft Strategic Objectives

The contents of this research report validate the draft strategic objectives put forward by the Plan Development Group, as
follows:

10 Strategic Objectives Is the objective validated by the evidence?

To reduce deprivation and improve the Yes: 30% of LSOAs in the BTD are within the 10% most deprived LSOAs nationally; income
physical and mental health and well-being deprivation affecting children is stark with 28% of LSOAs amongst the 10% most deprived nationally;

of our community 5th most deprived district for health deprivation & disability

To be a digitally connected and physically Yes: peripherality is a significant feature of the Barrow economy. There is a net inflow of people
accessible town supporting walking, travelling into the town to access employment, particularly from South Lakeland and Copeland and
cycling and public transport active travel is a popular mode of travelling to work. Harnessing the power of digital technologies will

ensure Barrow has the best infrastructure to stay ahead through generating business growth, fostering
innovation and improving lives.

To deliver a more diverse and attractive Yes: median house prices are significantly below benchmarks. Barrow has good access to affordable

housing offer while ensuring the continued housing, but the housing mix is limited (50% terrace) and there is a lack of high quality aspirational
renewal of our existing stock housing to attract and retain people.

To achieve a vibrant town centre, leisure Yes: above average vacant units (14%) in the town centre*. Retail heart has been damaged by out-of-

and service offer supporting the role of town shopping and rise of e-commerce, with major retailers earmarked for closure (M&S). Retail spend
Barrow as a regional centre while leakage is undermining the BTD potential.
enhancing our rich built and cultural

heritage

To put residents at the centre of public Yes: meet increased demand on local public services as a result of economic and housing growth and
service delivery demographic change; improved service delivery around citizen needs.

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