Page 6 - CHEVRON THE QUALITY TIMES VOL 22 3RD QTR 1995 + FEUD FLYER

® The Chevron Feud

Kastenscbmj,dt and Shajiner Bal;tle It Out fir Best Tettitory

John Shwiner, rg7'7.c.flay 444#czg„, Wcj/ Pzz/ow Bc¢c6

s recent graduates of the new Territory Manager
Atraining in San Ramon, Jim Kastenschmide and I were
anxious to hold a different type of dealer meeting to practice
some of our new skills. After some friendly friction at the
local bagel shop over who had the best territory, we decided
to hold a dealer challenge ("The Chevron Feud") to
determine which of.us had the smartest dealers with the best
service station image and compliance record.

We selected the Palm Beach Gardens Marriott as the site of first person to blow his or her New Year's Eve noisemaker
the feud. I pubhshed a flier called "The Treasure Coast won the chance to ansver the question. There were also
Reporter" announcing the event, and the excitement began. bonus questions which allowed contestants to earn extra
points. Lawrence Prater kept score.
Jim and I, along with Mike Robiuson, APSI trainer,
developed a list of 45 questions covering such topics as the Jim brought prizes rangivig from Chevron foam footballs,
new Tedron program, C.T.S.E., image, Chevron cooler bags and docks to Chevron gum. We gave Chevron
organizational structure, and co-op adverdsing. We invited gum to those contestants with the incorrect answer so they
everyone from our territory, including two- and three-party had "something to chew on."
dealers, jobber dealers and APSI facilities personnel.
Afterward, we served a buffet lunch and everyone had a great
Each team consisted of three people from each territory, time. The idea was to have fun and lean simultaneously.
drawn randomly. A series of five questions were asked of each Although Shwiner's territory outscored Ka§teuschmidt's, there
team and then a new group was selected and quizzed. The were no losers at this event. RE

Winners Chosen In Beautification Olympics

Do^reljagria, Tldritory Manager, Atlanta
out 100 Atlanta dealers and APSI locations took the
A:hauenge to beautify their locations this summer by
participating in a special landscaping program in conjunction
with Pike Family Nurseries.

The designers at Pike Nuseries suggested a layout of red,
white, and blue flowers for sunny and shady areas consistent
throughout our station net`rork. In addition to free defivery,
dealers received up to a 64% savings through Pike's discount
and Chevron's co-op landscaping program.

One of the most noticeable changes to our landscaping
theme was the use of planters around the pump islands and
buildings. The plants are part of a recently approved and 15 bronze winners. The awards celebradon, coordinated by
Headquarters urban landscaping progran designed to Chris Deiser, was held at Stone Mountain park.
"soften" the look at our locations.
Winning locations proudly display a sign which states, "This
The evaluation consisted of a rating rystem geared toward location has been chosen by Chevron and Pike Nurseries to be
overall station presentation-landscaping appearance, exterior a gold, silver, or brolize level winner in a landscaping and
and interior appearance, and re§troom cleanliness. Veteran beautification contest." If you notice one of these signs, please
Ken Berl)hill graded the 30 firmlists and chose 5 gold, 10 silver; congratulate the dealer for his/her achievement. in