Page 4 - 9 Day Challenge E-Book

2. ESTABLISH OPTIMAL ASKING PRICE
This is where most make mistakes. In an appreciating market or sellers
market, you can future pace and price ahead of the market by 1-5%
depending on certain indicators. You may look at other competing
properties available currently and price with the competitions asking prices
OR, You could edge the competition out by pricing just below them and
blowing them away with your package (potentially creating a bidding war)
but pay close attention to actual sales prices and local statistics, mortgage
rates etc. for final positioning.