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an advertising campaign /krempem/ a series of advertisements for
a particular product or service
an advertising budget / bAd31t/ the amount Of money available to
spend on an advertising campaign
the press all the newspapers and magazines in a particular country
the media / mi:dI<}/ all the organisations that provide information to
the public (newspapers, TV stations, etc.)
a le.aflet a piece of paper that advertises something or gives you
information
a free sample a small amount of a product that is given away free
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desi gn / d1 zam/ make or draw plans for a new product, building, etc.
launch / b:ntJ/ make a new product, book, etc. available for the first time She's handing out leaflets. He's giving away free
viral marketing product promotion that relies on customers telling samples.
other people about the product through their social networks
TIP
bi llboard a large sign in a public place used for advertising something • •
• •
• We can say an advertisement, an advert or an ad.

ld;MMti@;• ------------------------------------------

- Describing future events; Future POSITIVE AND NEGATIVE
Perfect 11A E1 p88 • We make the positive and negative forms of the
Future Perfect with: subject + will or 'II/won't+ have +
DESCRIBING FUTURE EVENTS
past participle.
• We use the Present Continuous to talk about an arrangement I'll have done it by midday.
in the future: I'm having lunch with my boss tomorrow. I won't have done it by ten o'clock.

We make the Present Continuous with: QUESTIONS
subject + am/are/is + verb+ing.
• We make questions in the Future Perfect with :
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• We use the Future Continuous to talk about something that (question word) +will+ subject+ have+ past participle.
will be in progress at a point in time in the future: Sorry, I'll be What time will you have finished?
interviewing people for our graduate trainee programme then.
TIPS
We make the Future Continuous with: • We often use by with the Future Perfect to mean 'before
subject + 'II(= will) +be + verb+ing (see IH;MM&M;tf>).
this time': I'll have left the office by six o'clock.
• We can use will be in the middle of something to describe an
• We also use by the time + clause, by this time next week,
action that will be in progress at a point of time in the future:
month, etc. and by the end of the day, week, etc. with the
I'll be in the middle of a meeting at four.
Future Perfect: Hurry up! The film will have started by the
• We can use will be on my, his, etc. way to somewhere to say time we get there.
that a person will be travelling at a point of time in the future:
I'll be on my way to Southampton at eleven.
llfJ Reported speech 11 B Ill p91
TIP REPORTED SENTENCES
• We can also use be in the middle of something and be on my, his,
• Look at these pairs of sentences. Notice the way the
etc. way to somewhere to talk about the present: I can't talk now,
second speaker reports what the first speaker said.
I'm in the middle of cooking.
MIKE-+ DAISY "I have something interesting to
FUTURE PERFECT tell you."
• We use the Future Perfect to talk about something that will be DAISY-+ MIKE "You said that you had something
completed before a certain time in the future: I'll !}ave arrived by interesting to tell me."
lunchtime. (=some time before lunchtime). ROB-+ MIKE "I'm planning to set up my own
business."
• Look at this sentence and the diagram: I'll have finished giving the
MIKE-+ DAISY "Rob told me that he was planning
talk by three thirty.
to set up his own business."
ROB-+ MIKE "I've been looking for a good
location since August."
...... x MIKE-+ DAISY "He said he'd been looking for a
good location since August."
past NOW start giving finish giving 3.30 future
the talk the talk