Page 3 - Rosendin Corporate Newsletter Q4, 2018

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CONTENTS www.rosendin.com | Issue 4, 2018 DEFINING Alignment

A message from Tom Sorley, CEO

When you think about the average construction project, it is amazing how many different trades, suppliers,
COVER STORY engineers, manufacturers, companies, workers, parts and components go into turning someone’s dream into
reality. Lots of hard work and planning, by thousands of people, are required to complete the construction
06 The Journey Starts With Us projects our industry undertakes on a daily basis. These folks spend hours planning each and every aspect of

the construction process from design to construction and finally to commissioning and turnover.
Rosendin's Offices Coast-to-Coast
12 Honoring Our Military Heroes While these efforts are almost always well-intentioned, not every project meets with the same results. Some
projects are clearly more successful than others, in all regards: safety, budget, schedule, quality, and the overall
experience of those on the job -- especially the owner. As I think about projects and initiatives that we have
undertaken, it is very clear to me that our level of success is directly proportioned to how well our teams are
“aligned" both internally and externally.
FEATURES Dictionary.com defines Alignment as “a position of agreement or alliance, a state of agreement or cooperation
03 Defining Alignment 23 We CARE among persons, groups or nations.” Clearly, one of the most important things we should do as individuals are to

ensure "alignment” so as everyone shares clear and understandable definitions of what we are collectively going
A Message from Tom Sorley, CEO
Habitat for Humanity
to accomplish. Clear definitions successfully bridge the gap between expectations and results. There are no
18 Turning AR/VR Enthusiasm guesses, no individual perspective or bias, and no need to argue; just a clear understanding and meeting of the
minds.
Into Reality

Definitions, however, are typically not well communicated. In the past, CLEAR DEFINITIONS
my wife has become upset with me when she has asked me to make the
IN EVERY ISSUE house warm by turning up the heater. But, her definition of warmth fits my SUCCESSFULLY
definition of hot. A contrast brought on by our own particular personal bias
and experience. Moving the thermostat to 72 degrees is a clear definition BRIDGE THE GAP
16 Pulse Check 24 ESOP 27 Life Balance without prejudice and without personal opinion. BETWEEN EXPECTATIONS
17 Industry Recognitions 25 REIfit
20 Project Profiles 26 Social Media We recently had some work in which we subcontracted out the painting AND RESULTS.
of some poles. We asked the subcontractor to paint the poles to look like
existing poles at the site. Upon completion of the task, the subcontractor’s
Connect with us! opinion was that they had met the requirements of the job and should be paid in full;
however, we felt differently. We did not feel the poles were similar to the existing poles
and, therefore, a dispute ensued. This situation could have been avoided had there been
Stay informed on everything Rosendin —
innovative new technology, career openings, clear definitions of the work to be performed. Paint chips, process instructions, and finish
and the ways we support the communities could have all been infinitely defined to prevent misunderstandings.
INDUSTRIES where we live and work. Follow us on
Facebook, Twitter, LinkedIn, and Instagram! One of my favorite exercises at the Leadership classes that I teach is to ask the
Bio Tech / Pharma Heavy Industrial Power question, “When I make the following statement, what am I saying to you? What do
Commercial High Tech Solar Power you think of?” Then I follow with saying, “The duck is ready to eat.”
Data Centers Hotels Telecom
Education Institutional Transportation @rosendinelec @Rosendin /rosendin-electric Everyone hears the statement at the same time, with the same inflection, yet
Entertainment Multi-Family Wind Energy without exception. Half of the room wants to eat the duck, and the other half
Healthcare Residential wants to feed the duck. Communication is crazy tough, but we must ensure that

@rosendin_electric Rosendin Electric

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