Hospitality Report July 2021

Gaining Commercial Advantage in Hospitality from The Pandemic Research Report
The hospitality sector has faced many challenges and uncertainties for several
years, compounded by the recent pandemic. We have worked with hospitality
businesses in digital innovation since 2016. Thanks to the research and
development backing of Innovate UK, we have been able to continue our support
of the sector through the most challenging of times and build a picture of
emerging opportunities for the industry.
The report highlights 23 ways hospitality businesses have adapted, key patterns,
insights, and new opportunities on the horizon to help hospitality businesses to
thrive. We hope the report inspires hospitality business owners to continue
adapting and thriving in challenging and exciting times.
Created by Ali Gordon, CEO & Founder, Not Usual Ltd.
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